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In 2018, the travel industry continues to grow and evolve as brands keep trying to stand out and engage increasingly inattentive audiences who have only more products, services, and platforms to choose from. Which is precisely why content marketing is so vital to the field. With the right combination of innovative technology and powerful storytelling, a travel brand has the potential to rise to the top and get seen, heard, and booked.

Take a look at how some of the biggest names in travel are choosing to connect with their target markets – and the kind of success 2018’s top trave

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